ABOUT

Brenna McCormick

My passion is to help people explore, grow and focus their creative thinking abilities, through which they discover their unique voice.  

I am a strategist, writer, mom, and an Executive-in-Residence at Emerson College where I teach in the Business of Creative Enterprise program and the graduate Strategic Marketing Communication program.  I bring 13+ years of digital agency, marketing, brand strategy, and consulting experience to my teaching, all built on an early career of high-end retail experiences and customer-centric best practices.  My courses include: Introduction to the Creative Economy, Creative Thinking and Problem Solving, Creative Collaboration, and IMC Capstone. Previously, an affiliate faculty member since 2009, I believe in applying academic insights to real world industry challenges.  

In my previous role, I was the Director of Expeditions and Strategy at Terra Incognita Ventures // mediaman Innovation Lab, a business division of mediaman USA. My agency and consulting experience includes such clients as: Sperry Top-Sider, Cisco Systems Inc., EMD Serono, Pioneer Investments, Procter & Gamble, Keds, Jones New York: L.e.i.; PVH: Calvin Klein, IZOD; and Reebok.

 

My career started in the luxury stationery industry where I established a love of all things tactile and tangible when weaving together ideas, strategy and storytelling. 

I invite you to take some time to explore the blog and feel free to reach out if you would like to learn more about working with me through workshops, consulting, or speaking engagements.

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